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The website carlowinsulation.ie states the following, "Carlow Insulation Solutions provide an extensive range of insulation products from all the leading manufactures to ensure your home becomes more energy efficient and comfortable, while saving you up to 50 on your annual heating cost." I analyzed that the website stated " Optima Dry Lining System, External Wall Insulation, Blow Fibreglass Attic Insulation, Attic and Timber Frame Wall Insulation, Thermobead Injected Cavity Wallbead System, Dry Lining, Taping and Jointing." The meta header had Carlow Insulation as the first search term. This keyword was followed by Carlow Insulation Solutions, Home Insulation, and Attic Insulation which isn't as urgent as Carlow Insulation. The other words they used was External Wall Insulation. Cavity Wall Insulation is also included but could not be understood by web crawlers.